This week Sephora launched its latest social media campaign: #NeverStop. The campaign rolled out on their Facebook and Instagram where they have 15.2 million fans and 10.3 million followers respectively. The agency Argonaut headed the design of this campaign.
The message being spread is that women should stay true to themselves and recognize that beauty cannot be defined. This campaign allows Sephora to open up discussions with their followers about what beauty means to them and celebrating the beauty in all of them.
The campaign stars 5 women who all have different beauty stories: Karis, a transgender woman, Morgan who loves her curly hair, Cynthia who owns her gray hair, and two other women who have yet to be named.
Sephora was able to take the growing theme of inclusivity and create this amazing campaign. There was honestly no better time than now for this campaign to come out. While the timing is probably a coincidence the campaign came out soon after Trump’s travel ban and shines a positive light on inclusivity.
This campaign is definitely a win for Sephora whose company tagline, “Lets beauty together”, is a call to any and everyone no matter who they are. So #NeverStop being yourself, celebrating your unique beauty, or spending your paychecks at Sephora.